Hanoi, June 21, 2025 – At the Digital Economy and Technology Conference – ECOTECH 2025, organized by the Institute for Digital Economy and Technology (BK Fintech) – Hanoi University of Science and Technology (HUST), HACK <CX> TOGETHER 2025 officially announced its winning teams and honored the most outstanding Customer Experience (CX) technology solutions in digital finance and banking. As AI and digital technologies are increasingly reshaping how businesses create value and serve customers, the competition aimed to foster meaningful collaboration between universities and businesses in search of practical innovation.

HACK <CX> TOGETHER 2025 is a large-scale technology and innovation challenge designed to connect businesses, universities, and young tech talents to solve real-world problems in the finance–banking sector, with a strong focus on optimizing user experience in digital environments. The competition is co-organized by BK Fintech – HUST, Techcombank, and Lead Consulting, with strong support from major tech partners including AWS, Centic, AI4LIFE, BK Entrepreneurship Center, and the HUST Youth Union, along with nearly 60 experts and mentors from academia and industry.

With a customer-centric approach, the challenge topics were designed based on real business needs from a leading bank, covering areas such as: AI-generated financial content, real-time fraud detection, ESG spending scoring, loan approval classification, personalized digital banking experiences, risk forecasting and portfolio management, customer journey analysis and AI-powered touchpoint optimization, and credit scoring for crypto users.

In just 19 days of registration (from May 18 to June 5), the competition received applications from 106 teams with nearly 170 innovative ideas — far exceeding expectations and demonstrating the strong appeal and wide-reaching impact of the event in the tech and student communities nationwide. After a rigorous selection process, the Top 24 teams were chosen to enter the Mentoring Round. Over seven days, teams worked closely with nearly 60 industry experts from Techcombank, HUST, Lead Consulting, AWS, and other partners to refine their ideas. They then advanced to the 36-hour Hackathon Round, where they coded, designed, and presented their solutions with ongoing expert guidance, turning ideas into real, testable prototypes.

From this intensive and creative journey, the 6 best teams were selected to advance to the Final Round, held within ECOTECH 2025 – an event bringing together leading enterprises, tech experts, and top universities across Vietnam.

Final Results:

First Prize – G.Tech (Hanoi University of Science and Technology)
Project: Optimizing physical customer touchpoints through spatial analysis

Second Prize – BHDL (FPT University)
Project: Real-time Compatibility Scoring Engine for Personalized Financial Product Recommendations

Third Prize – NUST (HUST and National University of Singapore)
Project: Real-time Financial Fraud Detection

Consolation Prizes were awarded to:

• BAAI – All-in-one AI-powered Blockchain Scoring & Ranking System
• The Dream Team – LOAN PILOT: AI-powered Smart Loan Approval Automation
• Codefod – INSIGHT ENGINE: AI-generated Financial Content

These teams came from National Economics University, Vietnam National University, and Ho Chi Minh City Open University.

Opening remarks from Assoc.Prof. Nguyen Binh Minh, Dean of the Institute for Digital Technology and Economy – HUST:

“We believe that when academic knowledge is connected with real-world business needs, bold ideas can become impactful solutions. HACK <CX> TOGETHER 2025 is a bridge linking students, experts, and enterprises in shaping the future of digital banking in Vietnam.”

Mr. Dau Khac Cuong, CEO of Lead Consulting, shared:

“With the Open Innovation Hackathon model, we envision HACK <CX> TOGETHER 2025 not just as a competition, but as a sustainable initiative. It enables companies to shorten time-to-market and reduce R&D costs, while fostering a collaborative ecosystem between academia and business to solve pressing market challenges.”

Ms. Nguyen Thi Thu Ngoc, Senior Director of Data Products at Vietnam Technological and Commercial Joint Stock Bank (Techcombank), noted:

“We were truly impressed by the quality of ideas developed in such a short time. Many solutions demonstrated both creativity and practicality, with strong potential to become pilot products in the digital banking ecosystem.
This is a clear testament to the potential of Vietnam’s young generation in technology and AI – the key drivers of the future financial industry. Aligned with our vision of ‘reshaping the financial sector, elevating life values,’ Techcombank sees this competition as not only a platform for innovation but also a launchpad for young tech talent to go further and grow stronger in this era of national transformation.”

HACK <CX> TOGETHER 2025 highlights the immense potential of connecting academia, industry, and technology to co-create innovative solutions. The journey does not end with the final results — it continues with opportunities for teams to further develop their ideas, test products, and bring innovations into real-life applications.

For more information, visit:
👉 https://hacktogether.org